Rahim Blak

CEO of Click Community – the social-media agency employing over 80 social-media specialists, and CMO and co-founder of the edrone system. He concentrates on social media marketing with the emphasis on social employer branding and social CRM. He is also engaged in creating start-ups within the SAAS model.

Ranking high in the lists of conference speakers and trainers. A graduate of the Academy of Fine Arts (ASP) in Krakow, the Faculty of Painting, and MBA studies in Łódź. He runs a course in marketing on MBA studies in Łódź, in social at the AGH University of Science and Technology in Kraków, in sales at WSEI in Kraków and in social employer branding at the Kozminski University. An extrovert entrepreneur and active Networker. He loves to share his knowledge, as proven by the series of his videos and lectures tagged #ZrozumiećBiznes. He believes that creating start-ups is art.

Topic: Social Media in recruitment and employer branding.

Description: Competing for work induced ordinary people to build their personal brand. Today, in the “times of the employee”, it is companies that compete for specialists. Hence, in order to attract them, organisations build “employer’s brand” (Employer Branding). In both cases, in recent years, Social Media have become the igniter for the realisation of those goals. The company’s atmosphere can hardly be shown during a job interview, but it may be shown by means of social media. Social Employer Branding and Social Recruitment is the strategy of building the employer’s brand and recruiting candidates (Direct Search) through social media. It is through social media that Rahim Blak has been recruiting employees since 2009. At present, he employs 80 people. His talk will be based on his long-term experience in the area.